AMVAC®, an American Vanguard® Company, is pleased to announce the promotion of Rick Rice to Business Unit Leader, Application Technologies. In his new role, Rice leads the company’s Application Technology Business Unit (ATBU) which oversees the commercial aspects of AMVAC’s legacy systems SmartBox® and Lock’N Load® as well as SIMPAS® technologies (SIMPAS, SmartBox+/SIMPAS Solo), SIMPAS-applied Solutions®, and ULTIMUS®.

Under Rice’s leadership, AMVAC’s ATBU will continue its commitment to positioning the company’s innovative precision ag technologies as tailored solutions to address evolving market demands.

Rice has enjoyed a long career in sales and marketing in the crop protection, seed genetics, biotechnology, and application technology sectors. He holds a B.S. in agricultural economics and business development from Arkansas State University, and joined AMVAC in 2015 as Director, Application Technology, demonstrating exceptional leadership qualities and a deep understanding of the agriculture landscape.

“Rick brings more than two decades of progressive experience in the agriculture industry, making him ideally suited to drive forward AMVAC’s initiatives in new application technologies,” said Eric Wintemute, CEO and Chairman of the Board, American Vanguard. “We are excited to see the ATBU thrive under Rick’s leadership as we continue to innovate and meet the evolving needs of our customers.”